Ways to work together
Ways to work together, from a free diagnostic to a Fractional Commercial Director
Addoli offers five ways to work together, from four free online diagnostics to a Fractional Commercial Director at £2,500 to £4,500 + VAT a month. Every paid engagement starts from a diagnosis, so you only pay to fix the constraint that is actually holding growth back. All prices are fixed and published.
At a glance
- Free diagnosticsFree
- Full Proposition Architect Report£495
- The Commercial Diagnostic£4,000
- The Proposition Architect Review£8,000
- Fractional Commercial Directorfrom £2,500/mo
All prices exclude VAT.
Which one fits?
Start with the situation you recognise
If none of these fits, start with the free 7 Plateaus diagnostic. The stage it identifies points to the right next step.
I want to know where we are stuck before I spend anything
→Free diagnosticsFree · 10 minutesWe keep losing deals on price, and I want an expert view fast
→Full Proposition Architect Report£495 · 3 daysGrowth has stalled and I do not know exactly why
→The Commercial Diagnostic£4,000 · 2 weeksBuyers cannot tell us apart from competitors
→The Proposition Architect Review£8,000 · 4 weeksI need senior commercial leadership, not a full-time hire
→Fractional Commercial Directorfrom £2,500 a monthSide by side
Compare the five ways to work together
Swipe the table to see all five options →
| Option | Free diagnostics | Full Proposition Architect Report | The Commercial Diagnostic | The Proposition Architect Review | Fractional Commercial Director |
|---|---|---|---|---|---|
| Price | Free | £495 + VAT | £4,000 + VAT | £8,000 + VAT | £2,500 to £4,500 + VAT a month |
| Time | Under 10 minutes each | 3 working days | 2 weeks | 4 weeks | One to two days a week, minimum three months |
| Best for | A first honest read of where you are stuck | An expert view of why your proposition is not selling | Growth has stalled and the cause is unclear | Buyers compare you on price or cannot tell you apart | The founder is the commercial ceiling |
| Who does it | You, online | Tom reviews your answers | Tom, with you and key stakeholders | Tom, with you and your team | Tom, inside the business |
| You leave with | A scored PDF report and what to fix first | A fix sequence and a 45-minute debrief | The root cause, a stakeholder map and a 90-day plan | A rebuilt proposition and the assets to sell it | Commercial infrastructure your team runs |
| Find out more | The diagnostics | About the report | About the diagnostic | About the review | About the role |
In detail
What each option includes
Start here if unsure
Free diagnostics
Four scored online tools for founders who want an honest read before spending anything.
What you get
- The 7 Plateaus: which growth ceiling you are under
- The Proposition Architect: proposition scored out of 60
- 5Rs Commercial Diagnosis and 5Rs Commercial Infrastructure
- A written PDF report with what to fix first
Low commitment
Full Proposition Architect Report
For founders who want an expert read of their proposition before committing to a rebuild.
What you get
- Tom’s review of your proposition diagnostic
- The failure patterns costing you deals
- A fix sequence in priority order
- A 45-minute debrief
Most common first step
The Commercial Diagnostic
For founders who know growth has stalled but not exactly why.
What you get
- Your plateau, confirmed with evidence
- The root cause of the stall
- A key stakeholder map
- A prioritised 90-day action plan
Fastest visible results
The Proposition Architect Review
For founders whose buyers compare them on price or cannot tell them apart.
What you get
- A full review of your business model
- An issue-led value proposition
- A signature method and messaging
- The assets your team uses to sell it
Most valuable
Fractional Commercial Director
For founders ready to take themselves out of the commercial critical path.
What you get
- Positioning and proposition, built for your market
- Sales playbooks your team works from
- A pipeline system, visible 90 days out
- Decisions that happen without you in the room
Does not fit the model?
Not every business fits a set package. If you need something different, such as a defined project, a different number of days or a workshop with your team, I am open to shaping the work around you.
The terms
No surprises. No report left in a drawer.
Fixed prices
Every price is published. Fixed-price work does not grow once it starts.
£2,000 credit
If the Commercial Diagnostic leads to further work within 30 days, £2,000 is credited towards it.
Three months
The minimum for the Fractional Commercial Director role, then month to month unless we agree otherwise. Anything shorter does not give the work time to take.
Yours to keep
Reports, plans and playbooks belong to you, whether or not we keep working together.
Questions about working together
Straight answers
What founders ask before choosing where to start.
How much does a Fractional Commercial Director cost?
At Addoli, a Fractional Commercial Director costs £2,500 to £4,500 + VAT a month for one to two days a week, with a minimum of three months and then month to month. A full-time Commercial Director typically costs £120k to £150k a year before National Insurance, pension and recruitment.
Which option should I start with?
If you are not sure what is holding growth back, start with the free 7 Plateaus diagnostic. If the report confirms a bigger problem, the Commercial Diagnostic is the most common next step.
Can I go straight to the Fractional Commercial Director role?
Yes, if the constraint is already clear from a free diagnostic or our first conversation. If it is not, the two-week Commercial Diagnostic comes first, and £2,000 of its fee is credited if further work follows within 30 days.
Do the prices include VAT?
No. All prices are shown excluding VAT, which is added at the standard rate.
What is the difference between the report and the review?
The Full Proposition Architect Report (£495 + VAT) is an expert read of your proposition: what is not working and the order to fix it, delivered in three working days with a 45-minute debrief. The Proposition Architect Review (£8,000 + VAT) is the four-week rebuild: a full review of the business model, a new proposition and the assets your team uses to sell it.
Can we work together in a different way?
Yes. Not every business fits a set package. A defined project, a different number of days or a workshop with your team are all possible. Book a call and we will shape the work around what you need.
Where do you work?
Tom Wood is based in London and Liverpool and works with founder-led B2B businesses across the UK.
Not sure which fits?
Start with the free 7 Plateaus diagnostic. The score usually makes the answer obvious. Or book a free 30-minute call.