Know where you are stuck before you spend a penny fixing it.
Short answer: Addoli offers four free diagnostics for founder-led B2B businesses turning over £1m to £15m. Each one takes under 10 minutes, scores a specific commercial constraint and sends you a written PDF report showing what to fix first. They were built by Tom Wood, founder of Addoli, from the frameworks he uses in client work.
✓ Free ✓ Under 10 minutes ✓ Written report you can keep ✓ No sales call required
From the frameworks he uses in client work.
Which diagnostic should you take?
Start with the symptom you recognise.
You keep losing deals on price, or buyers cannot tell you apart from competitors
The Proposition Architect
If none of these fits, start with the 7 Plateaus. The stage it identifies tells you which constraint to test next.
The four diagnostics
20 questions · 5 minutes
The 7 Plateaus
Which growth ceiling are you stuck under?
Identifies which of the 7 Plateaus your business is on, why you cannot break through it, and what changes when you do.
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Written report and PDF with a prioritised fix sequence
12 questions · Score out of 60
The Proposition Architect
Is your proposition doing the selling?
Scores your proposition out of 60: the 5S Proposition Score out of 25 and the Commercial Architecture Score out of 35. It names which of the four failure patterns is costing you deals, and the one fix to make first.
15 questions · Score out of 75
5Rs Commercial Diagnosis
Are you solving the right problem?
Tests Reality, Root Cause, Resistance, Resources and Readiness, and shows where your picture of the business breaks down.
15 questions · Score out of 75
5Rs Commercial Infrastructure
Can your business run without you?
Tests Repeatable, Reliable, Resourced, Responsive and Resilient, and shows where the infrastructure is weak and what to build first.
The two 5Rs diagnostics each give your weakest dimension and three actions to address it.
What happens when you take one
Answer the questions
Plain language, no jargon, under 10 minutes.
Get your score
Personalised to your answers, not a generic band result.
Receive your report
A PDF in your inbox showing your weakest area and what to fix first.
Talk it through
Book a free 30-minute call.
Only if you want one.
Thank you for your inspiration and support, your input was so valuable. From your Proposition Architect report, I have been able to narrow my proposition and focus on where I make a clear difference. You have a great way of phrasing things so they really land.
Christina Rittchen
Founder, Your Extra Mile
If the report confirms what you suspected
Full Proposition Architect Report
Full website read. Tom’s commentary. Proposition blueprint. Fix sequence. 45-minute debrief call. Delivered in 3 working days.
The Commercial Diagnostic
The root cause, a key stakeholder map and a 90-day action plan. The right next step if the report confirms something bigger.
The Proposition Architect Review
A full review of your business model with rebuilt proposition and the assets your team uses to sell it. Delivered over 4 weeks.
Fractional Commercial Director
A senior commercial partner who builds the infrastructure with your team, so growth stops depending on you. One to two days a week until you do not need me any more.
If the Commercial Diagnostic leads to further work within 30 days, £2,000 is credited towards it.
Frequently asked questions
Tom Wood
Founder of Addoli. Built all four diagnostics.
Your details are handled under the Addoli privacy policy.
Are the Addoli diagnostics free?
Yes. All four are free. You give your name, email and business name so the written report can be sent to you. No sales call is required.
How long does each diagnostic take?
Under 10 minutes. The 7 Plateaus diagnostic has 20 questions and takes about 5 minutes. The Proposition Architect has 12 questions. The two 5Rs diagnostics have 15 questions each.
Which diagnostic should I take first?
Start with the symptom you recognise. Stalled growth points to the 7 Plateaus. Losing deals on price points to the Proposition Architect. Uncertainty about what to fix points to the 5Rs Commercial Diagnosis. A business that cannot run without you points to the 5Rs Commercial Infrastructure. If none fits, start with the 7 Plateaus.
What do I get at the end of a diagnostic?
A score, your weakest area and what to fix first, in a written report personalised to your answers rather than a generic band result. A PDF copy is sent to your inbox so you can keep it and share it with your team.
Who built the diagnostics?
Tom Wood, founder of Addoli, built them from the frameworks he uses with clients: the 7 Plateaus, the four proposition failure patterns and the 5Rs of Commercial Diagnosis and Commercial Infrastructure.
What happens after I complete a diagnostic?
You keep the report and act on it yourself if you want to. If you would like to talk it through, you can book a free 30-minute call. For an expert read of your proposition, the Full Proposition Architect Report costs £495 plus VAT and is delivered in 3 working days. If the report points to something bigger, the Commercial Diagnostic is a two-week, fixed-price engagement.
Five minutes now can save months of fixing the wrong thing.
Start with the 7 Plateaus. You will know which stage your business is at before you have spoken to anyone.