Addoli (Welsh): to worship, to revere
Your business should be adored.
Addoli is a commercial consultancy for founder-led B2B businesses turning over £1m to £15m. Founded by Tom Wood, it builds the commercial systems that let growth continue without depending on the founder: a clear market position, commercial infrastructure and repeatable ways of winning work.
Most founders reach a point where growth slows. Not because they lack capability, but because the business lacks the systems it needs to scale. Addoli exists to build those systems.
Why Addoli exists
Early growth comes from energy, instinct and effort.
Somewhere between £1m and £15m, growth needs something different: a clear market position, commercial infrastructure and repeatable systems.
Without them, progress slows however hard everyone works. This is the commercial plateau, and the 7 Plateaus framework maps exactly where it happens.
The commercial plateau
Effort got you here. It will not get you to the next stage.
The constraint is rarely the people. It is the system they are working in.
The Addoli Commercial Operating System
The complete commercial system
Three integrated models, each with five tests, address the constraints that limit growth. Diagnose first, then build, then position.
Diagnosis
Identify the true constraint holding growth back.
- 1Reality
- 2Root Cause
- 3Resistance
- 4Resources
- 5Readiness
Infrastructure
Build systems that scale beyond the founder.
- 1Repeatable
- 2Reliable
- 3Resourced
- 4Responsive
- 5Resilient
Positioning
Create a market position that attracts the right clients and stops price comparison.
- 1Reframe
- 2Redefine
- 3Relevance
- 4Relationship
- 5Return
How to work with Addoli
Start free. Go further only when it is useful.
Every engagement starts with diagnosis, so you only pay for work that addresses the real constraint. Prices are fixed and published.
- 01FreeSee the diagnostics
Free diagnostics
Four scored online tools. Under ten minutes each, with a written report.
- 02£495 + VATAbout the report
Full Proposition Architect Report
An expert read of your proposition, with a fix sequence and a 45-minute debrief. Delivered in 3 working days.
- 03£4,000 + VATAbout the diagnostic
The Commercial Diagnostic
Two weeks. The root cause, a key stakeholder map and a 90-day action plan.
- 04£8,000 + VATAbout the review
The Proposition Architect Review
A full review of your business model, with a rebuilt proposition and the assets your team uses to sell it. Four weeks.
- 05£2,500 to £4,500 a monthAbout the role
Fractional Commercial Director
One to two days a week, building the commercial infrastructure with your team until they no longer need me.
Addoli Ltd, Company No. 16821667. Founded by Tom Wood. Based in London and Liverpool, working with founder-led businesses across the UK.
Systems scale. Heroics don't.
Addoli is built on a simple principle: growth does not come from working harder. It comes from building better systems.
Founders should not remain the commercial bottleneck. They should become the architect of a business that runs without them and scales predictably.
Ready to break through your plateau?
Start with the 7 Plateaus diagnostic. No pitch. Just clarity.